E-Commerce SEO KPIs We Keep A Close Eye On - Semalt Expert

There are many indicators we need to show that we're on the right track to reaching our sales goals. In this article, we will be showing some KPIs we use to track our progress. 

If you've tried optimizing your e-commerce site on your own, you will admit that it can be daunting. It is a long process, and it usually takes a long while to achieve success. This is why many e-commerce sites outsource to SEO experts like Semalt. This way, you maintain peak performance and relieve yourself of the extra workload. 

It is important that you have long-term goals for increasing your revenue. It is also important that you have shorter-term goals to build your brand over time. Optimizing your site enables you to build visibility in search engines, attract more traffic, and convert more customers. 

We must monitor these KPIs to give us a high-level view and show us what areas require modifications or adjustments. 

This is the first and the most obvious KPI when tracking e-commerce SEO efforts. Revenue shows how much money you're generating from sales. To get a complete view of whether or not your website is successful, we need to track how much revenue is being attributed to organic traffic. 

Tracking this KPI is possible with several tools. However, we prefer Google Analytics. We use it as our default tracking app because it allows us to compare the data it collects to the performance of other marketing strategies. 

With the overall goal of your SEO campaign being to increase revenue, increasing your conversions and transactions is paramount. Being able to do this is directly influenced by the amount of organic traffic moving into your site. 

You must understand that your transactions and revenue are not directly correlated. There are instances where cheaper products get launched discounts or several other factors that can affect revenue over time. Nevertheless, transactions are still a sign of an effective marketing strategy. 

There really isn't any setting or attribute you can click on Google to show you the exact number of conversions a particular traffic source brought. In marketing, we have to make multiple visits to get a singular conversion.

Luckily, we have found assisted conversions in Google Analytics. This view has given us a better understanding of all the conversions organic traffic has touched. In essence, it tells us how effective our SEO efforts have been. 

Based on the data gathered by this feature, we can see the revenue generated from all of the assisted conversions. 

Your conversion rate is an indicator of how influential your on-page SEO is. When we notice higher conversion rates from a traffic source, we look through that page to see what on-site SEO strategy we use, the checkout workflow, and the content on that page. 

With that in mind, as we work on the on-site SEO for a page, we take note of the conversion rate to see if what we're doing is having a positive impact on that page. 

To take things further, we may decide to look at the conversion rate for just the organic traffic. We then carry this data and compare it with the conversion rates of other marketing channels. We will check if they are equal, higher, or lower. 

We then use this information to set realistic benchmarks for your KPI moving forward. We also set up an optimization plan with this data, so your website keeps on moving in the right direction. 

Driving traffic to your site differs significantly from driving valuable traffic through search optimization. The latter, in this case, is the prized goal. 

Google Analytics has had a feature called lifetime value tracking in beta for a while now. With its features so far, it has been quite valuable, and we hope to utilize its advantages fully when it gets into the market.

The lifetime value is broken down by channels. This default setting makes it easy to see the true value of organic search users over time. A higher lifetime value of organic users can now be traced back to ranking for certain relevant keywords or better on-page UX. 

We can carry this data and compare it to other channels and see how it stacks up.

When analyzing the data we collect, we consider several factors, such as what information users may have had while coming from other channels. We then devise a plan to present this information to the traffic coming into the site organically. 

Tracking keywords is part of being an SEO professional. However, we are sometimes required to improve our tracking skills and distinguish between branded and non-branded keywords. 

Specifically, in e-commerce, understanding this difference is vital. It is important that we rank your website for keywords related to your products or the problems your services fix. 

There are a few ways to track this. The first method is to use a keyword tracking tool. While this is convenient, we like to include a Google Analytics Search Console for an extra layer of intel. We can export data from here or use advanced search filters to separate the branded keywords from non-branded keywords. 

Keeping track of the position of your target keywords is a popular trend when working on an SEO campaign. Your keywords are usually the words you want to increase your rankings for. There are also words you want to decrease your ranking for. Both of these metrics should be tracked. 

We've made it a habit to use benchmarks before we start working on the SEO campaign of any of our clients. Doing this allows us to compare how far we've come since the beginning of the campaign. 

In the world of SEO, the CTR is one of the most controversial and debated ranking factors. Now one can say with absolute certainty if CTR directly impacts ranking. However, it is still important. 

If we get your CTR to increase, it means we are driving more traffic to your website, which increases your chances of conversion. 

Tracking CTR can be done in one of two ways. The first is at the Keyword or on the landing page level. We can also use both methods to measure your CTR. Both options can be tracked in Google Analytics through the Search Console integration. 

Having new users visit your site comes with a great feeling. It presents new opportunities to gain new consumers. Tracking how many new users come to your site is important. 

Obviously, you will be curious to know the number of new users visiting your site as we work to increase that number over time. 

Another metric we measure is how well these new visitors interact with your site. This shows us if the modifications done on your site improves the user experience of your target audience. 

SEO is not something that agrees with you leaping before you look. Tracking your performance shows us what areas we need to improve. SEO can be costly, so we target these areas smartly, so we maximize output and spend resources wisely. 

Tracking these concrete KPIs will help Semalt gauge the success of your marketing campaign, and at the end of the day, your website will be well on its way to the top of SERP.